James Luxton

James Luxton is the head trader at Bet365, tasked with sniffing out any negative value bets that 365 make and ensuring that the punters turn a profit at the end of the day.

Though working behind the scenes, James Luxton's work is readily available to the keen eyed punter. The phenomenon known as 'fake suspensions' is caused by Mr Luxton attempting to engineer a goal on the rball servers in favour of where most of the punter money has gone.

Usually, the rball servers spot that a goal hasn't actually been scored and the attempt doesn't get through. Occasionally though (approximately 40% of the time), Mr Luxton succeeds and everyone on the match tends to be UAC.

If you go on Live Chat and ask really nicely, Mr Luxton will reverse any limits on your account.

Personal Life
He is a keen collector of waterfowl and a registered homosexual.